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Wednesday, April 17 • 9:00am - 10:30am
Symbiotic business. Corporate ethics and responsibilities in a global setting.

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Issue marketing and socially responsible marketing have become cornerstones of business in the modern era. Businesses have a responsibility to utilize their advantages for the benefit of the public. Companies that help their consumers enrich their own lives are often rewarded by the market, growth. Also, companies that have championed causes and have changed society for the better have earned consumer loyalty, positioning them with the ability to invoke changes. Corporate social responsibility is an ever-developing consideration as firms enter a global market. As companies grow and expand globally, their impact on environments and societies they do business in also grows. Companies that leverage their advantages for the benefit of all society will truly become global institutions. Companies give back to society by producing goods that benefit society as a whole and that contribute to charitable social programs related to their endeavors.

Wednesday April 17, 2019 9:00am - 10:30am
Lumsden Gym
  • Moderator Carol Bartlo