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Wednesday, April 17 • 9:00am - 10:30am
Positioning your Product or Service for Success

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Data and statistics are used by companies to develop marketing strategies to position their products and services. Firms use various marketing strategies to maximize their revenue and to create a competitive advantage for their business. Examples of strategies are product differentiation, service orientation, and resource-based theory; these and other marketing strategies enable companies to have powerful impacts on consumers. This project discloses the strategic variables associated with marketing, advertising, and the service level that play a role in how marketers make the most effective decisions for a company. Analysis of the effectiveness of different marketing values is very important for companies since every product and service is important for present and future revenues and also for the continuation of brand loyalty from customers.


Wednesday April 17, 2019 9:00am - 10:30am
Lumsden Gym
  • Moderator Carol Bartlo